As ACGN content dominates the preferences of the new generation of consumers,
Meituan is positioning itself in the market for young, home-based entertainment
consumers. Meituan builds a multi-dimensional lifestyle brand, venturing into the world
of ChinaJoy for the first time in 2023. By integrating its services into the world
of the second dimensions (referring to animated content and its subculture), Meituan aims to
create more convenient and enjoyable consumption experiences, presenting novel
scenes and on-site experiences.
As ACGN content dominates the preferences of the new generation of consumers,
Meituan is positioning itself in the market for young, home-based entertainment consumers. Meituan builds a multi-dimensional lifestyle brand, venturing into the world of ChinaJoy for the first time in 2023. By integrating its services into the world of the second dimensions (referring to animated content and its subculture), Meituan aims to
create more convenient and enjoyable consumption experiences, presenting novel
scenes and on-site experiences.
