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    2019 SCENT LIBRARY X WHITE
    RABBIT CO-BRANDING CAMPAIGN

    DIGITAL MARKETING CAMPAIGN

    Seizing the opportunities derived from traditional Chinese culture trending topic, SCENT LIBRARY
    has collaborated with White Rabbit (one of the most famous traditional brand in China).
    This campaign has sparked a wave of exposure on social media platforms and increasingly
    improved sales nation wide.

    Seizing the opportunities derived from traditional Chinese culture
    trending topic, SCENT LIBRARY has collaborated with White Rabbit
    (one of the most famous traditional brand in China). This campaign has
    sparked a wave of exposure on social media platforms and increasingly
    improved sales nation wide.

    #during 618 period#

    Tmall Fragrance category

    TOP 1

    Weibo hot topic ranking

    NO.3&5

    total volume is

    460M+
    Creative team from NEONE Shanghai.
    KANG XIAO is founder&ceo of NEONE, co-founder of METAGLE Singapore.
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